Pantelleria inspires Lozza for the SS26 campaign between minimalism and authenticity

Pantelleria becomes the natural backdrop for Lozza’s SS26 campaign. Founded in 1878 and part of the De Rigo Group, Lozza is Italy’s oldest eyewear brand. The island—suspended in time, steeped in authenticity, shaped by wind and untouched nature—sets the tone for the collection. A place where the scent of sea salt blends with spices and where the landscape reveals striking contrasts: the black of volcanic rocks and lava stones, the deep blue of the sea, and the dazzling white of the dammusi, the island’s traditional dwellings. Celebrating the unique bond between the territory and the brand’s design ethos within the SS26 collection is Pantheos, an eyewear model that merges the name Pantelleria with the Greek term “ethos,” evoking credibility, authority, and a style philosophy rooted in authenticity. Pantheos stands out with its thin, ultra‑light frame, where minimalist and elegant lines meet the brand’s signature details. The customized temple tip, embellished with the five‑line frieze, completes the perfect balance between a retro touch and contemporary design, embodying the spirit of a collection that celebrates timeless elegance and the freedom of Pantelleria’s wild soul.