Chopard presents “Racing”: the eyewear collection celebrating the brand’s bond with the Mille Miglia

Comprising four models—three sunglasses and one optical frame—the collection elegantly reinterprets the aesthetic and technical codes of the racing universe, drawing inspiration from the iconic design of the Chopard Mille Miglia chronographs. Born from Karl-Friedrich Scheufele’s passion for classic cars, these timepieces embody the perfect encounter between automotive engineering and Swiss haute horlogerie. A clean, rigorous design defines the collection’s distinctive identity. The SCHM39 model, in particular, expresses dynamic elegance, offering a contemporary reinterpretation of Chopard’s Classic Racing style language. Performance lenses by Zeiss are paired with an essential bridge and ergonomic nose pads designed to ensure maximum lightness and comfort in every situation. The temples, enriched with titanium inserts, evoke the precision and excellence of high end mechanics—hallmarks of the brand’s DNA. The aerodynamic profile gives the model a sporty yet sophisticated character, expressing a perfect balance between performance and exclusivity. This rimless sunglass design translates dynamism into enveloping lines and premium materials, created for those who wish to assert their style discreetly without compromising on Chopard’s timeless refinement. Refined design, high quality materials, and continuous references to the Maison’s iconic chronographs make the Racing collection a true tribute to the historic bond between Chopard and the world of motorsport—celebrating a passion that unites tradition, innovation, and sporting spirit.