Police re-launches one of the most iconic features of its history: blue mirrored lenses, a real must-have of the late '80s/early '90s, unique and trendy glasses for the eyewear market even after twenty years.
Spain, the face of the new communications campaign is Miguel Angel Silvestre.
Francesco Facchinetti is chosen as the international face of the Sting 2011-2012 campaign.
De Rigo Vision signs two new important licence agreements: with Lanvin, for the Lanvin Eyewear brand, and with the Carolina Herrera Group, for the brands Carolina Herrera New York and CH Carolina Herrera.
Marco Mengoni, the Italian X Factor winner, became the new face of the Lozza 2010 campaign, the ideal testimonial for the new vintage revival of the brand.
De Rigo Vision Spa signed with Inticom Spa, a leading underwear company, a license agreement for the eyewear line Yamamay for Sting, designed for young and sexy women.
De Rigo entered the US and Canadian markets directly through a Joint Venture with Marr International Group.
De Rigo Spa announced the merger of its subsidiary Dollond & Aitchinson with Boots Opticians.
The merger led to the establishment of the second largest optical chain in the UK acting under the Boots Opticians brand, with some 657 stores, 196 of which operating under franchise arrangements.
The Group opened a branch in Turkey and took over the second largest optical chain in the country, Opmar Optik, with its 20 stores.
A licence agreement was signed with Blufin SpA for the brands Blumarine and Blugirl Eyewear. At the same time, the company's partnership with the brands Givenchy and Ermenegildo Zegna was renewed.
The contract with the singer Atsushi as a Police brand
ambassador for Japan, was renewed.
A year of great achievements for the De Rigo Group. Police celebrated its 25th anniversary and presented its first apparel collection, Police Apparel.
The singer Atsushi became the brand ambassador for the Japanese market.
Lozza, the oldest Italian eyewear brand, celebrated its 130th anniversary.
The opening of new branches in Portugal and China strengthened the Group's wholesale presence in both Europe and Asia.
The licence agreements with the brands Chopard and
Escada were renewed.
Antonio Banderas became the face of the Police advertising campaign.
The line of Police-branded small leather goods, Police Leather goods, was launched.
Branches were opened in Croatia and Brazil.
De Rigo S.p.A. concluded the acquisition of the Police brand for the Spanish market.
Fabio Cannavaro, another sports champion, became the face of the Sting advertising campaign. .
In the first quarter of 2006, De Rigo S.P.A. completed its "delisting" and "deregistration" procedures.
The De Rigo family launched a takeover bid, bought back the direct and indirect control of about 98.7% of the Group's capital, became the majority shareholder and left the NY Stock Exchange.
The line Police Jewellery was launched.
David Beckham became the face of the Police advertising campaign, while the F1 racing driver Michael Schumacher became the new face of Sting.
De Rigo S.p.A. transferred its business unit dedicated to production and wholesale management to the new company De Rigo Vision S.p.A., a wholly owned subsidiary.
De Rigo signed new licence agreements for the production and distribution of the Escada, Chopard and Ermenegildo Zegna eyewear
The first line of Police Time watches was launched.
With their unique design, contemporary and innovative shapes, the watches of the new collection confirmed the brand's street vocation.
The production and commercial development of the Group went hand in hand with its investment in communications: George Clooney became the new face of the Police advertising campaign, while Gabriel Batistuta became the face of the Sting advertising campaign.
The licences for the brands Furla and Tous were signed.
De Rigo signed a licence agreement with LVMH Fashion Group for the marketing and distribution of the Givenchy and Loewe eyewear collections.
The Group moved its headquarters and its registered office to Longarone (Belluno), and merged its two subsidiaries Dierre S.r.l. and Lozza S.p.A. which were taken over by De Rigo S.p.A.
Investments in the retail channel continued with the acquisition of “General Optica”, the most important optical chain in iberian peninsula with 112 outlets. New synergies and potentialities were created.
The development of the international wholesale business extended to Asia too: branches were opened in Hong Kong and Japan.
De Rigo signed a joint venture agreement with the Prada Group for the marketing and distribution of the latter's glasses.
Bruce Willis was chosen as the new face of the Police advertising campaign.
The distribution network in Greece was expanded with the foundation of De Rigo Hellas A.E.E.
The significant expansion of the Group led to its entry into the retail distribution business with the acquisition of “Dollond & Aitchison”, the oldest optical chain in the world, a leader in England with its 400 stores.
Paolo Maldini became the face of the Police advertising campaign.
The company's production structure was enlarged both in Longarone and at the facility in Limana, for total 26,902.5 sq.mt.
Building on its identity, with a market positioning that had developed over the years, Police began to create a wide-ranging lifestyle: the first fragrance of the POLICE FRAGRANCES line was launched.
A new licence agreement was signed for the Etro brand.
Every season, Police added enticing details to its collections and, well ahead of its time, it launched blue mirrored lenses which soon became a global trend.
The company's structure was enlarged and a second production facility - 21,152.4 sq.mt - was opened in Longarone.
New branches were opened in the UK, Spain and Holland.
The steady growth of the Group and of the market presence of its brands led to its successful IPO. On October 20, 1995, De Rigo ordinary shares were listed on the NYSE.
A licence agreement was signed for the Fila brand.
The first edition of SUN-DAY was held in Venice, an international convention during which the latest sunglasses collections were previewed to customers. De Rigo was the first company of the eyewear business to use this format, which would then be repeated every year and be held in different countries.
De Rigo became an international company, comprehensively and strategically covering different areas and market segments. Its acquired financial capacity allowed the Group to face an increasingly competitive market and to support major advertising investments.
De Rigo opened its first production plant in Longarone.
Charme Lunettes merged with Argosol S.r.l. De Rigo was established.
With its 15-year experience in the development of its own brands, the company entered the designer segment by starting to produce licensed sunglasses and eyeglasses for the most famous fashion houses.
The development of the company's international wholesale business was further promoted by opening a new branch in France.
With the establishment of its first subsidiaries in Germany and Austria, the company's international wholesale business started to develop.
Rolling, the third brand of the company, was launched.
Designed for a more mature target, the line had a casual though less aggressive style than Police and Sting, thereby reaching different consumers within the same market segment.
After the success of Police, another company owned by the De Rigo brothers, Argosol S.r.l., in Pieve di Cadore, was given the task of launching the second brand of the company, Sting. Conceived and designed for a target of people aged 15 to 25. The gritty and captivating design of Sting, ideal for a sporty and trendy look, helped De Rigo penetrate the market of teenagers and young people.
The Police brand was launched.
The basic idea was to bring the typical design of the fashion world into the yet unexplored sunglasses market, inspiring and endorsing the new trends and presenting a different collection every year. The brand name itself was not chosen by chance. The Police street style was created for the specific purpose of launching in Europe a range of unisex sunglasses inspired by an American, on-the-road lifestyle, and soon stood out for its strong personality. It was designed for young people, either by age or lifestyle, a little bold, rebellious, trying to constantly affirm their unconventionality. It was revolutionary: sunglasses no longer had the sole purpose of protecting the wearer's eyes, but became a fashion accessory too.
The business Lozza was taken over, together with its stylistic and technological know-how.
Established in 1878, Lozza is the oldest eyewear brand in Italy, always a forerunner in its choice of styles and materials: in the '20s it launched the first sunglasses in cellulose and in the '30s the folding frames; in the '50s it launched Zilo, the model that became legendary in time.
The De Rigo brothers founded Charme Lunettes in Limana, Belluno, a small artisan company with 30 workers, which manufactured sunglasses, frames and components for corrective lenses on behalf of third parties.