35 years of intense experiences, in the perpetual pursuit of freshness and the utmost harmony with the desires and aspirations of the younger generations. An important anniversary for ST!NG, De Rigo’s youngest brand, which is now more committed than ever before to the notion of sustainability, alongside its ‘followers’. A special birthday to be celebrated with a unique eyewear style. Not just a simple model but a concept that embodies the course and evolution of ST!NG over the past 35 years.
A sunglasses style with an en-vogue and sophisticated design, inspired by a 1990’s ST!NG bestseller and housed in a ‘green’ case in line with the countless activities to safeguard the environment that the Group’s youngest house brand is currently undertaking, so as to contribute to the fight against climate change. The personalised case is embellished with the bespoke logo, which features the number 35 and the stylised profile of a pair of sunglasses. The case itself is made from regenerated materials, including fibres from fishing nets that have been recovered from the sea, in addition to other discarded fabrics.
The celebratory 35th anniversary model will also be the protagonist of a new campaign image.