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POLICE DOUBLES ITS PRESENCE IN THE UNITED KINGDOM:  THE BRAND’S SECOND LIFESTYLE STORE OPENS ITS DOORS

POLICE DOUBLES ITS PRESENCE IN THE UNITED KINGDOM: THE BRAND’S SECOND LIFESTYLE STORE OPENS ITS DOORS

Longarone, 29 November 2019 – Police, the De Rigo Group lifestyle brand, has opened a new store inside Manchester’s Intu Trafford Centre, the third largest designer outlet in the United Kingdom with 31 million visitors per year and over 150 boutiques, bars and restaurants.

The new store boasts floor space of over 3,500 square foot and has been inspired by the brand’s aesthetic codes in an original ‘metropolitan’ mood, enabling the visitors to be momentarily immersed in all things Police. The store features all the Police lifestyle products, including the latest arrivals: the new capsule clothing collection and the Police X Lewis Hamilton eyewear range designed in partnership with the F1 racing driver. This is the second store opening in the United Kingdom for Police following the inauguration of the Chester store in the Cheshire Oaks Designer Outlet in April and represents a new and important retail expansion phase for the brand, which is already present in China,Japan, India and South Africa.

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