Milan 24 September 2019 - The #VeneziaAllOpera photographic exhibition opens today in Milan’s Spazio Still as a project conceived and realised by Lozza - the historic eyewear brand that has always boasted strong ties with the city of Venice.
Lozza, the De Rigo Group house brand and leading name in the eyewear sector, has made artisan craftsmanship and tailoring the cornerstones of its success. A level of care and attention to detail that provide the brand’s collections with a truly unique value: timelessly elegant eyewear made to perfection.
It therefore comes as no surprise that Lozza strongly endorses a project dedicated to the Arts and Crafts that have always played their part in distinguishing the city of Venice and its history. An initiative that is classic in terms of content yet innovative in terms of concept. To give a face to and honour the great professions of La Serenissima, Lozza has chosen to trust in the vision of two young talents: Giovanni Genzini and Alberto Papagni. Denis Curti, Curator of the Exhibition and Artistic Director of Venice’s Casa dei TRE OCI takes the reins in the Creative Lab.
42 snapshots that show 14 Venetian artists and artisans at work, each wearing the model of Lozza eyewear that best interprets their personality and style.
The portraits will be on display in Milan from 25 September to 1 October at the new Spazio Still, before moving to Venice from 12 November and taking up residence at the ‘TRE OCI’ (the historical museum located on Giudecca Island), which is endorsed by Lozza in the context of its activities intended to support Art and Culture.
The desire to make Venice’s professional excellences known to a broader and younger audience has subsequently prompted Lozza to give #VeneziaAllOpera a starring role in a communications activity dedicated to the brand’s social media channels.
De Rigo Vision House Brand Marketing Director Barbara De Rigo commented: “Lozza is the jewel in our Group’s crown. Tradition and timeless beauty have always been at the heart of the brand. A combination that naturally brings Lozza closer to Venice and its Art. A unique place in the world that we are pleased to be honouring with a project that entrusts the interpretation of so much history to the fresh and innovative vision of two young photographers”.
Artistic Director at the Casa dei TRE OCI added: “It’s interesting to see how the Lozza brand and #VeneziaAllOpera, in their homage to the city of Venice, have also effectively encouraged authorial research. Giovanni Genzini and Alberto Papagni have successfully united diverse photography genres, resulting in a personal and highly original vision. The portraits of these Venetian excellences are brought together in the style of a reportage and represent the opportunity to highlight the uniqueness of professions that risk disappearing altogether, whilst simultaneously revealing an intimate portrayal of the different subjects who were more than willing to pose for the young authors”.
#VeneziaAllOpera is an interactive photographic exhibition with an original format thanks to the use of specially designed QR codes, which once framed by a smartphone camera, provide access to additional content on each of the Venetian excellences on display and the Lozza eyewear that takes centre stage throughout the exhibition.
The 14 outstanding Venetian realities involved in the project are (in alphabetical order) as follows:
Atelier Segalin – shoes
Ca' Macana - Venetian masks
Fallani Venezia Serigrafia Artistica - artistic screen printing
Fonderia Artistica Valese - artistic brass and bronze foundry
Gilberto Penzo Barche e Navi Veneziane - miniatures of Venetian boats and ships
Gioielleria Nardi - jewelry
Il Forcolaio Matto – forcolas and oars
Legatoria Artigiana Polliero - artisan bookbinding
Marina e Susanna Sent - artistic glass
Mario Berta Battiloro – gold leaf
Nicolao Atelier - historical and vintage costumes tailoring
Orsoni Venezia 1888 - furnace
Squero D.co Tramontin & Figli - gondolas
Tessitura Luigi Bevilacqua - weaving