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BARBARA DE RIGO SPEAKER OF EXCELLENCE  AT A SEMINAR ORGANISED BY BSMI - BOCCONI

BARBARA DE RIGO SPEAKER OF EXCELLENCE AT A SEMINAR ORGANISED BY BSMI - BOCCONI

Milan, 18 April 2019 - A very special meeting was held on Monday at Milan’s Bocconi University, with Barbara De Rigo, Marketing House Brand and Corporate Communication Director of De Rigo Vision - a world leader in the eyewear business - engaging in a debate on the industry’s various business models with Fabio Attanasio, a popular influencer and founder of the brand The Bespoke Dudes Eyewear - TBD Eyewear.

The seminar, organised by Associazione BSMI (Bocconi Studenti del Made In Italy), whose President and Co-Founder is Belluno-born Stefano Bortot, forms part of a cycle of meetings devoted to the multiple souls of Italian production. The event was moderated by Maurizio Dallocchio, a Full Professor at the Bocconi University Department of Finance and a lecturer in “Mergers and Acquisitions”.

This stimulating face to face took place before an extremely interested, active audience of students, to whom Barbara De Rigo told the history of De Rigo Vision, an example of Italian excellence that has grown from a small workshop in the Belluno area to a worldwide eyewear giant with 3500 employees across the globe.

Well rooted in its territory, De Rigo Vision is the only family concern in the international eyewear sector. This multinational, with a 100% enterprising shareholding structure, is particularly well known for its successful house brands, Lozza, Lozza Sartoriale, Police and Sting, and for its eyewear licences with fashion houses of the calibre of Chopard, Blumarine and Furla.

During the debate, the two speakers offered their diverse points of view and approaches to key issues such as digital strategy, interaction with customers, reference targets and eyewear trends.

Their different yet convergent positions are united by the pursuit of Italian excellence, and the perfect balance between quality, creativity, talent, craftsmanship and professionalism. Traits that, as Professor Dallocchio pointed out, are all expressed in the eyewear industry, to which Italy contributes with a high added value, bringing certain renowned eyewear districts considerable wealth in terms of GDP and per capita income.

Such qualities foster Italy’s eyewear industry on a global scale, regardless of the importance and popularity of specific producers, as confirmed by the exchange between Barbara De Rigo and Fabio Attanasio.

During the meeting, the two speakers demonstrated that, despite their different backgrounds and points of view, they share a common goal, to innovate by drawing and building on tradition.

An experience that is certainly to be repeated, according to Barbara De Rigo, Marketing House Brand and Corporate Communication Director, who commented: “I am always very excited and proud to be able to speak to young people of the value of our industry, of our company, and of what we have done in 40 years of business. Being able to exchange thoughts with fresh young businesses in a setting as prestigious as Bocconi University offers a valuable opportunity for enrichment, for the company and for me personally, for which I thank BSM and Professor Dallocchio.”

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