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DE RIGO FOCUSES ON FUTURE GENERATIONS

DE RIGO FOCUSES ON FUTURE GENERATIONS

Longarone, 5 October 2018 – The De Rigo Group, a world leader in the eyewear sector, has always stood out for the great focus it gives to people and the local area, always with an eye looking to the future.

Over the years, De Rigo has undertaken a large number of projects regarding the growth and training of young people. Such commitment has led, this year on the occasion of the company's 40th anniversary, to the De Rigo family setting up the Fondazione De Rigo - HEART, aimed at promoting social projects with an international dimension focusing on future generations.

The project involves many initiatives to give young people work experience and support them in their professional training: these include study grants for the employees’ most deserving children, the "De Rigo LAB" school-work project and prestigious partnerships with Institutes and Universities.

In this respect, De Rigo has recently chosen to collaborate on the Welcome Design 2018 – Convegno Workshop “Mostrare” project, organised by the Industrial Design and Multimedia degree course at IUAV and by the Fondazione di Venezia.

This ambitious project has been underway over the last few weeks: 200 students on the Undergraduate degree programme and on the Master's degree programme under the guidance of designers and tutors, have been involved in creative workshops focused on the theme of “showing”, arising from interaction with the local area and entrepreneurs.

In this context, De Rigo has supported the “Welcome Design Workshop”, giving young people the opportunity to learn more about the eyewear sector and examine the essence of such a fascinating and complex accessory that also entails highly developed technical skills in design.

Nineteen young people, led by the designer Giampaolo Allocco, developed the main theme of the seminar entitled “SEEING WITH SUSTAINABILITY: eyewear and a focus on the environment”.

Examining three phases of the process (design, communication and product use), the workshop more specifically analysed three main aspects: the features that eyewear must have in order to be sustainable; how to promote this accessory so that its sustainability can be understood; the features required regarding usability in order for eyewear to be perceived as sustainable by end users.

The workshop led to 6 projects (Immaginare Responsabilmente, Zero, Prometeus, Loop, Ripiega and #Sharethegreen), presented by the young participants at the final event held in Venice, in the presence of the Rector of IUAV Alberto Ferlenga, the President of the Fondazione di Venezia Giampietro Brunello, and a delegation from De Rigo. 

We hosted these young people at our company so that they could see for themselves how eyewear is created and produced. During the workshop, stimulating interaction took place with them with regard to the product and visual communication, thus leading to interesting and original projects. These young people showed great passion and enthusiasm, making suggestions that will certainly provide our company with food for thought. It was a truly special experience for them and for us," commented Barbara De Rigo, Marketing Director House Brands at De Rigo.

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