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LOZZA AND TRE OCI PROMOTE

LOZZA AND TRE OCI PROMOTE "THE BEAUTIFUL THINGS ABOUT ITALY"

Lozza, the De Rigo group’s eyewear brand, and Tre Oci, a historic exhibition centre on the island of Giudecca in Venice, have signed a partnership agreement effective until 2021 in support of art.

Research, creativity and innovation are the keys to Italy’s oldest eyewear brand, the heritage the brand shares with Tre Oci. Values that have allowed both of them to set the standard in art and creativity world-wide. Lozza and Tre Oci have plenty of events planned for the years to come. Meetings with artists whose work is featured in the exhibitions, photographic happy hours, guided tours and workshops are only the first in a cycle of events intended to promote awareness of everything ‘beautiful’. Just as Lozza has been doing through its collections for about 140 years, promoting world-famous Italian style, synonymous with elegance and refinement, without neglecting creativity and innovation. 

“At De Rigo we’re all very enthusiastic about this partnership agreement with one of Italy’s best-known cultural centres, situated in one of the world’s most beautiful settings, Venice” – says De Rigo Vision House Brands Marketing Manager Barbara De Rigo. “We are creating and planning lots of events and activities together, confident that this partnership will be even more effective for conveying the value of art and the cultivation of ‘beauty’ that we share.”

La Casa dei Tre Oci is a splendid example of early 20th century Venetian architecture, built in 1913 in the middle of the St. Mark’s Basin, across from St. Mark’s Square and the Doge’s Palace. Following a painstaking restoration project, in 2012 Casa dei Tre Oci was opened to the public as an exhibition space, a privileged campus for cultural dialogue in contemporary idioms, with a special focus on photography. 

“With this important initiative, Casa dei Tre Oci completes its role and its aspiration of being above all a ‘home’,” says Tre Oci artistic director Denis Curti. “A home where our friends and partners meet, which aims to be not only an exhibition space but a place for sharing experiences, ideas and plans.  We are working on specific projects with each of the parties involved, in a process of cultural and artistic growth”.

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