Longarone, 14 January 2016 - De Rigo Vision S.p.A., a world leader in the eyewear business, successfully pursues its direct control over distribution in key markets by opening two new branches in the United Arab Emirates and in Germany.
The Italian Group strengthens its presence in the Middle East with its new company De Rigo Vision Middle East, with offices in Dubai, which is the result of the agreement with two long-time retailers in the region - Yateem Optical Group and Hassan Group - whose wholesale business will converge into the Newco. The De Rigo Vision partners control a distribution network of some 150 optical stores which, together with a thousand independent stores already served, will enable them to increase the visibility of De Rigo brands in the Gulf. The Newco De Rigo Vision Middle East will manage the marketing of the Group's Optical and Sun collections in: the United Arab Emirates, Kuwait, Oman, Qatar, Bahrain and Saudi Arabia, as well as Iraq, Jordan and Syria.
As part of the international expansion strategy of De Rigo Vision S.p.A., the Group has also established the new branch De Rigo Vision D.A.CH., with offices in Frankfurt, which will expand and strengthen the Group's presence in German-speaking countries: Germany, Austria and Switzerland. Liaising with the Group's headquarters in Italy, the new branch will take care of all business issues and, by relying on its extended sales network, it has the ambitious objective of becoming the privileged interlocutor of local opticians.
According to Michele Aracri, CEO of De Rigo Vision S.p.A.: "The Group's widespread presence across international markets has always been one of its primary goals. With the opening of these two new branches in strategic regions in business terms, we will be able to manage, even more effectively than before, the potential for growth of our diversified portfolio of brands".
The strategy to control distribution directly has already borne fruit thanks to the Group's control over several branches opened in the course of the years in most countries in Europe, Turkey, Brazil, Hong Kong, China, USA, Korea and Japan and, now, its new offices in Dubai and Frankfurt.