Thirty years ago. 1985. The year marked the birth of STING. A young brand for the young. An unstoppable outburst of colour and energy.
The book entitled "INTERESTING", edited by Barbara De Rigo, celebrates this important milestone and the brand's evolution over the years. It contains images of iconic models for each decade exhibited in a dedicated showcase at Mido. The book tells the brand's story, and that of those who have made it what it is today. The story of a wonderful family: not just that of a mother and father and their two children, but also of all those who have taken part in their undertaking, with passion and hard work.
But the book is much more besides. It takes the reader on an exciting journey through the production departments, revealing, step by step, how a pair of STING glasses is born. It tells the story of the strategies and activities through which STING has established itself on the market as a brand at the forefront of its industry.
Then, there are the original reproductions of advertising campaigns that have set the fashion, featuring sports champions and showbiz celebrities as the brand's legendary ambassadors: from Batistuta to Cannavaro and Schumacher from the sports world, and from Nek to Francesco Facchinetti from the music world.
The book reveals a whole world of images and words, in a sea of frames, temples, front pieces, bridges, clear and dark, green, black or blue lenses, all in a thousand different shapes and colours. Everything contributes to define a young and attractive personality, one that communicates with a glance and a wink, with a special lens or a striking colour, to give vibrancy and character to the face of the wearer.
To wrap up, the book ends with an amusing Diabolik comic strip that takes place on De Rigo's premises, in which the master thief makes off with a pair of exceptional STING glasses.