Longarone, Italy, 16 December 2013: A leader in the eyewear business, Italian lifestyle brand Police are pleased to announce Brazilian football player, Neymar Jr, as the new Global Brand Ambassador for 2014. Neymar Jr follows in the footsteps of past Police ambassadors including Bruce Willis, George Clooney, David Beckham and Antonio Banderas.
Already the most talked about sports personality with the Champions League and FIFA World Cup 2014, Neymar Jr's partnership with Police marks the coming together of two of the biggest icons of the season. Shot by world renowned photographer, Rankin, the campaign will showcase Neymar Jr modelling Police's new eyewear collection.
Ennio De Rigo, President of the eyewear company De Rigo Vision Spa that own Police says of the relationship:
"We are very proud about this new and exciting collaboration with Neymar Jr. As a young, passionate and talented star in his field; he embodies the Police DNA like no other with his maverick style".
Neymar Jr says:
"It's a pleasure and a honour for me to be the new global ambassador for Police. I like very much their style and the glasses are the types that I use. The photoshoot was very nice and I hope we have success with a family run business."
Born in 1983, the Italian brand emerged at an important period that saw sunglasses transform from a simple accessory to a fashion statement. During the 1990s Police became a true phenomenon with their blue mirrored lenses: a planetary and trailblazing success that has been a trademark for the brand ever since. Over the years, Police has created in time a wide-ranging lifestyle concept, which now includes perfumes, watches, jewellery, small leather goods and apparel.
Notes to the Editor:
Neymar Jr was born in Mogi Das Cruzes on 5th February 1992.
In 2009, at the age of 17, he made his professional debut for Santos FC. The following season proved to be his breakthrough when he led Santos to the Campeonato Paulista in which he scored 14 goals in 19 games, drawing comparisons to Brazilian legend Pele. Throughout his time with Santos FC, Neymar Jr lifted the Brazilian Sao Paulo State Championship, the Copa do Brasil, the Recopa Sul-Americana, the Superclasico de las Americas and the Copa Libertadores.
In June 2013, having scored 136 goals in 225 appearances, Neymar Jr moved to Spanish giants FC Barcelona. He has already made a huge impact this season, not least scoring the opening goal in his first ever El Clasico.
Since scoring on his Brazil debut against the USA at the age of 18, Neymar has exploded onto the international scene boasting an impressive record of 27 goals in 46 games. His performances during Brazil's triumphant Confederations Cup this summer saw him awarded the Golden Ball for best player of the tournament.
The forward will be leading Brazil at their home World Cup in June 2014, as they look to win the trophy for a record sixth time.
Neymar Jr has already been recognised for his individual talent and achievements. In 2011, he won the South American Footballer of the Year Award and was a finalist for the FIFA Ballon d'Or, the award for the world's best player.
Police is a brand owned by the De Rigo company, a worldwide leader in the design, production and distribution of high-end, top quality glasses.
Founded in 1983, Police soon emerged as a brand identifying refined design and a strong image, inspired by an American "on the road" lifestyle. In the course of its history and collections, Police has always been able to introduce new details and design elements, such as the blue mirrored lens that instantly became a global trend in the Nineties, or its trademark which has evolved from an initial eagle into the current Gothic "P". Building on its identity and market positioning that has been consolidated over the years, Police has created in time a wide-ranging lifestyle concept, which now includes perfumes, watches, jewellery and small leather goods and apparel. Police collections are distributed in over 80 countries, mostly in Europe, Asia and the Americas.