De Rigo Vision, world leader in the high-end eyewear sector, and Loewe, the international luxury leathergoods house from Spain forming part of the LVMH Group, have announced the renewal of the worldwide license for the design, production and distribution of Loewe sunglasses and prescription frames.
The collaboration between the two companies was successfully launched in 2000 and the renewal of the partnership is the result of a highly successful relationship between the two companies.Michele Aracri, Managing Director of De Rigo Vision S.p.A, declared: "We are very proud to be able to continue our collaboration with such a prestigious brand like Loewe, which is synonymous of craftsmanship, luxury and high stylistic research. We are ready to produce new eyewear projects under the creative guidance of Jonathan Anderson."Lisa Montague, Chief Executive Officer of Loewe, commented: "We look forward to unlocking the potential for Loewe eyewear with our prestigious partner De Rigo on a global distribution platform in this exciting next chapter of Loewe with the creative impulse of Jonathan Anderson's design direction."
Last September, the young and talented British designer was appointed as Loewe's Creative Director by the LVMH Group to leverage the historical heritage of the Spanish maison. His style will mark the next Loewe eyewear collections, reflecting the brand's renewed essence.De Rigo looks to continue investing in product innovation, and its short-term goals for Loewe eyewear include extending and developing the men's line. The latest models will be previewed in June at the Loewe fashion show during Paris Men's Fashion Week. Loewe's eyewear collections are sold through the De Rigo Vision network, which reaches the most exclusive opticians and department stores worldwide, as well as Loewe's global boutiques. Although Europe is confirmed as the principal, historic market, Loewe Eyewear is distributed with ever-growing success throughout the world, particularly in Asia Pacific and Japan.