DE RIGO VISION, a leading company in the high-end eyewear business, and FURLA, an Italian fashion house that operates in the field of leather goods and accessories, have announced the 5-year renewal of the licence agreement for the design, production and distribution of FURLA by De Rigo Vision sunglasses and eyeglasses worldwide.
The renewal of this agreement until 2017 confirms once again the strong positioning of the De Rigo Group as one of the international eyewear leaders in the premium segment, and strengthens a partnership that has proved to be successful for both companies over the last ten years.
The parties have also agreed to increase investments in communications in the next five years in order to boost sales and maximize product visibility.
"We are delighted to continue our partnership, which began in 2003, with such a prestigious partner", said Michele Aracri, CEO of De Rigo Vision. "We are ready to carry out new eyewear projects according to high stylistic and quality standards, with which to grow further in an increasingly competitive and continuously evolving market".
"We are thrilled to renew our partnership with such a prestigious partner like De Rigo, with which we can further increase and develop a business that has already produced excellent results over the years." - said Eraldo Poletto, CEO of Furla - "An agreement that allows us to maintain the quality and stylistic standards for which all our products stand out".
The success of this renewal looks to the future and promises exciting news in the very near future. At the next Mido 2012 Trade Show, the Furla by De Rigo product range will present models that are perfectly in line with the collections of bags and accessories of the Bologna-based company, and that are designed for a contemporary and refined woman who likes to enjoy and to have fun with colors and with her femininity.
The strategy for the distribution of Furla sunglasses and eyeglasses targets the best optical stores, in addition to the brand's flagship stores throughout the world.