Longarone/Italy, 18 February 2011. 45 million people in the world are blind, two thirds of them women. In 80% of the causes in developing countries, blindness could have been avoided or treated. The charity Sightsavers, which is committed to helping those in need around the world, is being supported by the Italian spectacle manufacturer De Rigo Vision - the current license holder of ESCADA Eyewear.
In Germany, the charitable mission of saving eyesight is being promoted by a striking model of sunglasses called ESCADA SIGHTSAVERS: an eye-catching style featuring a concise design with its round black and white marbled frame, reminiscent of the 70s.
The ESCADA SIGHTSAVERS edition is limited to 999 pieces and will be available from April at Escada boutiques and selected top opticians for € 249,-. The launch of these sunglasses in Germany is helping to raise awareness and funds for the women of Mumbai, India, who desperately need eye care to enable them to work and subsequently support their families.
To learn more visit: www.sightsavers.org/escada
De Rigo S.p.a. is a worldwide leader in the design, manufacture and marketing of high-quality eyewear and one of the largest optical retailers in Europe through its own companies General Optica (Spain and Portugal), Opmar Optik (Turkey) and Boots Opticians (UK).
The Group’s products are distributed in about 80 countries worldwide, primarily in Europe, Asia and the Americas through 14 subsidiaries and independent distributors.
De Rigo brands portfolio includes its own house brands Police, Sting and Lozza as well as licensed brands Blumarine, Celine, Chopard, Ermenegildo Zegna, Escada, Fila Eyewear, Furla, Givenchy, Loewe, Tous and Victor Hugo.
The ESCADA Group is a globally operating group of companies in the luxury segment and ranks among the worldwide market leaders for ready-to-wear women’s fashion in the high-end segment. ESCADA produces and sells clothing and accessories under the product lines ESCADA and ESCADA SPORT.
With around 1,260 points of sale, ESCADA is present in over 80 countries worldwide.
The roots of the company go back to 1976 when Margaretha and Wolfgang Ley founded their first fashion house, which later became ESCADA AG. In November 2009, the worldwide business of former ESCADA AG was acquired by ESCADA Luxembourg S.à r.l., a company indirectly owned by a trust of the Mittal family.
Today, ESCADA Luxembourg S.à r.l. is the parent company of the ESCADA Group consisting of 18 international subsidiaries.
Sightsavers is a registered UK charity (Registered charity numbers 207544 and SC038110) that works in more than 30 developing countries to prevent blindness, restore sight and advocate for social inclusion and equal rights for people who are blind and visually impaired. www.sightsavers.org