Longarone, 21 June 2010. The police.it website has donned a new look, with highly striking graphical elements of a clear street flavour. The Police metropolis, of which four rotating settings are displayed on each page, takes its cue from the brand’s plucky, urban style. To each setting is associated a short story narrating the many situations experienced by our Police protagonist (out on the town with friends, playing in venues, etc.). Thus, users will view a different homepage every time they access the website.
As regards contents, police.it remains a corporate website, providing information on the brand’s history and evolution and news items regarding its collections, so as to offer a complete overview of the Police universe. Furthermore, the website contains continuously updated store details and a news and downloads section.
One of the innovations introduced is the integration of the Be Younique Area, no longer a standalone portal. This entertainment area has become an integral part of the website, while preserving its characteristics and offering users a series of ever-changing games and competitions.
The area is currently advertising “Younique Moment”, a photographic competition aimed at all Police fans, offering them the opportunity to encapsulate a particular, personal emotion in a snapshot. Simply upload the photos of your special moments to win a cash prize or a series of exclusive Police products.
Unique experiences and special effects, only on police.it!