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MTV Europe Music Awards 2010: Marco Mengoni triumphs, always with Lozza

He is only 21, yet the "Mad King" has won Madrid over at the MTV Europe Awards, one of the most anticipated musical events of the year. Marco Mengoni has come a long way and in less than a year he has won the Italian X Factor, come third at the Sanremo Festival and yesterday he won the Best European Act award, becoming the first Italian singer to win in the category: a true record.

Despite his amazing international success, Marco remains true to his 'anti-conventional' though very personal style, and chooses Lozza for 2011 too, of which he is already a testimonial, completing his look with the coolest glasses to wear these days.

At the show hosted by the Desperate Housewives star Eva Longoria, Marco beat the Spanish idol "Enrique Iglesias, after beating the other Italian nominees for the Best Italian Act award.

An amazing performer, shy though always wild on stage, the Mad King is the testimonial of two cult models from Lozza: COOPER, the Eighties icon and now a real must-have, and ZILO, definitely '70s and a must-have for a unique vintage mood.

MTV Europe Music Awards 2010: Marco Mengoni triumphs, always with Lozza

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