POLICE, a young brand with a unique personality, simply had to be a part of the coolest social networking website, FACEBOOK, with a special fan page - the Police Be Younique Official Page - created in line with the "Be Younique" communication campaign. Conceived as a source of information, the page opens a direct channel of communication between the lifestyle brand and its many supporters, through links to the website www.police.it.
The page contains a corporate section, with product news and the brand's history, and another, more creative section, where visitors can browse through the photographic albums of advertising campaigns and store openings, such as the recent opening in Ljubljana, as well as an amusing area in which fans can upload photographs in which they wear Police products.
The page also contains an interactive element, with backstage and product videos, and a gift guide, with original ideas for special celebrations such as Christmas, Valentine's Day, degrees and diplomas.
Finally, trend-setters will enjoy the section detailing the brand's various product categories and containing direct links to the product section of the Police website, where they can look up the collections of greatest interest and find their nearest store.