October 2009 - DE RIGO VISION, the worldwide leader in high-end eyewear, is pleased to announce a co-marketing agreement for the global production and sale of a Limited Edition of LOZZA for MASERATI sunglasses. The oldest Italian eyewear brand - which has been standing for tradition, style and 'Made in Italy' handicraft top quality for over 130 years - thus joins one of the oldest and most prestigious Italian car manufacturers to create a sophisticated, refined, technological and elegantly designed accessory, especially thought for a very high-class male target.
The LOZZA for MASERATI Limited Edition is an ambitious project that introduces two top-range Zilo sunglasses - the sporty model par excellence of Lozza's sunglasses collections - with their typical, double bridge front piece that is particularly appreciated all over the world by those who favour a classic-sporty look with a vintage touch.
These are two special Zilo models: a more traditional, acetate one and a metal one, whose temples reproduce the typical detail of a car's side air intakes. The Trident, Maserati's historical logo, appears on both end pieces, while the full name 'Lozza for Maserati' is engraved discreetly and elegantly on the upper part of the bridge. This Limited Edition features Barberini High Performance crystal lenses to guarantee top quality and sunscreen protection. The two models come in a precious blue box, ivory-coloured inside, which matches the car's interiors and leather seats, embellished by a metal, 'Lozza for Maserati' plaque.
The synergy between Lozza and Maserati represents an exceptional opportunity to unite the tradition, elegance and Italian quality of these two brands - true Italian style icons all over the world - in an exclusive accessory.