Founded in Los Angeles in 1990, Lucky Brand is a premium lifestyle brand, infusing heritage with innovation that’s timeless for today. An icon of the West Coast with a 25-year legacy of quality integrity and versatility, Lucky Brand designs are rooted in the Southern California way of life.
Transcending trends, the fall collection from Lucky Brand marries high quality, extraordinary fit and unique finishes to deliver an exciting and versatile selection of frames for the season. Staying true to the brand’s heritage, the new collection is a celebration of the classics that has been elevated with rich stonewash finishes, unexpected laminate color combinations and a range of custom dainty patterns to add a sense of playfulness. For a fresh update, the iconic Lucky Brand foil logo, has been moved to the top of the temple in key styles for an unexpected touch.