Founded in Los Angeles in 1990, Lucky Brand is a premium lifestyle brand, infusing heritage with innovation that’s timeless for today. An icon of the West Coast with a 25-year legacy of quality integrity and versatility, Lucky Brand designs are rooted in the Southern California way of life.
Celebrating authenticity and individuality, Lucky Brand introduces its new spring collection that fuses classic silhouettes with trendy details to deliver an elevated level of style. Imagined for the free-spirited, the collection takes note from the beautiful color palette of California’s lush coastline to inspire new acetate blends and mixed material combinations, boasting stylish details that nod to the brands rich heritage. Staying true to Lucky Brand’s laidback vintage aesthetic, the collection also looks to the brands signature line of stonewash denim to inspire new styles, resulting in lightweight material combinations, original finishes and innovative features.