Blumarine, launched in 1977, has always been true to its style and has become over the years a symbol of sophisticated femininity and ironic allure, under the creative direction of designer Anna Molinari. Femininity is part of the brand's DNA together with sensuality, interpreted with a romantic or playful touch - the expression of the personality and style of every woman. Refined elegance and eye for detail represent a stylistic approach that recalls luxury and the Italian quality of the brand, proposed with a contemporary and cosmopolitan feel. Freedom to be, freedom to experiment, freedom to choose: these are the key words of the "Blumarine" way of being, marked by a distinctive identity in the lines and colours of its collections, in the images and glamour of its advertising campaigns, and in the concept and suggestions of its flagship stores.
Sun Collection 2017
The glamorous, feminine spirit of Blumarine takes centre stage in the details of the new styles in the 2017 Sunglass collection. Bold animal prints casually alternate with romantic shades; crystal light spots and glittery acetates turn the more classic forms contemporary; finally, soft shapes, gradient lenses and undulating metal temples reflect the sensual and elegant allure of the brand.
Optical Collection 2017
The glamorous, feminine spirit of Blumarine takes centre stage in the new styles in the 2017 optical collection. Rhinestones, glitter and animal prints, combined with rounded shapes and delicate colours, reveal Blumarine's true identity, as epitomised by three main trends: "Essence of Value", "Jungle" and "Materic". The precious, dazzling and stylish models of the "Essence of Value" line are decorated with tiny rhinestones applied by hand on acetate front pieces. Reflecting Blumarine's bold spirit, the "Jungle" styles feature exclusive animal motifs printed on precious materials with a 3D surface. The eyewear in the "Materic" trend flaunts a shiny, glamorous allure, with glittery fabric applied to a metal trim.
Striking details, such as animal prints, light spots and sinuous shapes, enhance the wearer's feminine sensuality.