Blumarine, launched in 1977, has always been true to its style and has become over the years a symbol of sophisticated femininity and ironic allure, under the creative direction of designer Anna Molinari. Femininity is part of the brand's DNA together with sensuality, interpreted with a romantic or playful touch - the expression of the personality and style of every woman. Refined elegance and eye for detail represent a stylistic approach that recalls luxury and the Italian quality of the brand, proposed with a contemporary and cosmopolitan feel. Freedom to be, freedom to experiment, freedom to choose: these are the key words of the "Blumarine" way of being, marked by a distinctive identity in the lines and colours of its collections, in the images and glamour of its advertising campaigns, and in the concept and suggestions of its flagship stores.
Sun Collection 2019
The SUN19 collection blends Blumarine romanticism and femininity with the latest eyewear trends to offer sunglasses with a strong personality. Every model in the new collection echoes the typical Blumarine style through the use of the brand’s iconic elements - rhinestones, lace and the rose – combined with light metal frames and delicate touches of colour.
Optical Collection 2019
The new Blumarine eyewear collection renews the brand’s unmistakable style. Every style reflects the brand’s distinguishing features, such as romanticism – expressed with romantic shapes, colours and lace – and the seduction of sparkling, glamorous materials like glitter, lamé and crystals.