Blumarine, launched in 1977, has always been true to its style and has become over the years a symbol of sophisticated femininity and ironic allure, under the creative direction of designer Anna Molinari. Femininity is part of the brand's DNA together with sensuality, interpreted with a romantic or playful touch - the expression of the personality and style of every woman. Refined elegance and eye for detail represent a stylistic approach that recalls luxury and the Italian quality of the brand, proposed with a contemporary and cosmopolitan feel. Freedom to be, freedom to experiment, freedom to choose:  these are the key words of the "Blumarine" way of being, marked by a distinctive identity in the lines and colours of its collections, in the images and glamour of its advertising campaigns, and in the concept and suggestions of its flagship stores.





  • SBM685_700


Fall Winter Sun Collection 2016

The glamorous, feminine spirit of Blumarine takes centre stage in the details of the new styles in the 2017 Sunglass collection.  Bold animal prints casually alternate with romantic shades; crystal light spots and glittery acetates turn the more classic forms contemporary; finally, soft shapes, gradient lenses and undulating metal temples reflect the sensual and elegant allure of the brand.

  • VBM688S_D78


Fall Winter Optical Collection 2016

The new Blumarine eyewear collection expresses the brand’s full femininity. The pursuit of elegance results in fine details and delicate colours, such as pink, lilac and baby blue, blending harmoniously with soft panthos, cat-eyed and slightly squared lines. The models echo the brand’s ready-to-wear collection, with floral motifs, animal prints, crystal rhinestones, lace effects and glitter reflecting the style codes of the dream outfits designed by Anna Molinari.  

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