Blumarine, launched in 1977, has always been true to its style and has become over the years a symbol of sophisticated femininity and ironic allure, under the creative direction of designer Anna Molinari. Femininity is part of the brand's DNA together with sensuality, interpreted with a romantic or playful touch - the expression of the personality and style of every woman. Refined elegance and eye for detail represent a stylistic approach that recalls luxury and the Italian quality of the brand, proposed with a contemporary and cosmopolitan feel. Freedom to be, freedom to experiment, freedom to choose: these are the key words of the "Blumarine" way of being, marked by a distinctive identity in the lines and colours of its collections, in the images and glamour of its advertising campaigns, and in the concept and suggestions of its flagship stores.
Sun Collection 2020
The 2020 Spring/Summer Blumarine collection takes inspiration from various iconic elements of the brand, such as the lightness of shapes and materials, the sophisticated sensuality, the delicate femininity and the romantic spirit. In the new styles, oversized models of retro inspiration combine with more contemporary volumes; the lightness of the metal is alternated with bold acetate, and the distinctive fashion house textures – including animalier and floral patterns – coalesce with the sparkle of glitter and crystals.
Optical Collection 2019
The new Blumarine eyewear collection renews the brand’s unmistakable style. Every style reflects the brand’s distinguishing features, such as romanticism – expressed with romantic shapes, colours and lace – and the seduction of sparkling, glamorous materials like glitter, lamé and crystals.