The new face of Lozza: Marco Mengoni, the “Crazy King”, is the 2010 campaign testimonial

18/02/2010

Marco Mengoni, winner and undisputed king of Italy's third edition of X FACTOR, is an extraordinary, chameleon-like performer. Crazy, "full of faults, and even slightly disagreeable", with an "alternative" yet very personal style, the artist has chosen Lozza to complete his look with an understated, unique accessory: the Lozza COOPER model. A genuine icon of the eighties, Cooper has become a cult item, an example of Italian design that has reached the four corners of the globe. 

Marco, a 21 year-old lover of art, is eagerly awaited at the 2010 Sanremo festival with his track Credimi Ancora, written and arranged by the artist in "a moment of anger", in perfect rock style.

Marco, the "Crazy King", is the new testimonial of the 2010 Lozza campaign - the ideal face for Lozza's cool and explosive revival.