From working as a builder in Cortina during the 1970s to becoming chairman of a business that has risen to the top of the luxury accessories sector, Ennio De Rigo explains the reasons for his success in an interview with Enrica Governi, which was published in the October 2006 issue of the monthly publication “Espansione”.
“I spent my youth in Cortina d’Ampezzo and began life working as a builder - a job that I had always found gratifying. However, around 1978, it happened that one of my relatives was the owner of a small eyeglasses firm and he offered to sell out to me," commences Ennio De Rigo, chairman of De Rigo S.p.A. 
Today DeRigo Vision produces high-end prescription glasses and sunglasses, boasting an international distribution network. The firm is located in Longarone, in the Belluno area, and now counts about 4900 employees worldwide, who are divided between the wholesale and manufacturing business unit (1,035) and retail business unit (3,838). 
The company-owned trademarks of Lozza, Police, and Sting account for about half of the company turnover, while licensed trademarks like Chopard, Etro, Jean Paul Gaultier, Furla, Givenchy, and La Perla account for the rest. 
But what is the key to his success? Most would agree that it lies in Ennio De Rigo's product portfolio, in his unshakable self-confidence, and in never having settled for second-best when it comes to promoting the firm’s brand names. Police, for example, will once again boast a spokesman extraordinaire for the new 2007 collection - Antonio Banderas.