Lozza has been linked for more than a century to Italian tradition, but this year is emphasising its flagship trademark of the Italian myth.
In keeping with this philosophy, now the simple and understated temples sport a small yet distinct detail: a tricolour Italian flag, thanks to a delightful combination of enamelled stripes in green, light grey, and red.
A collection that promises to be an icon of Italian style, guaranteeing those who refuse to sacrifice quality for the price of fashion a unique creation based on sophisticated elements of design. Characteristics that can be found in the qualities of the materials used: lightweight metals, polarized lenses, ultra-thin frames, and with calibrations studied ad hoc until they can mount graduated lenses.
Style & Design studied with care: with unique details like sweat guards inside the lenses.

When speaking about Lozza…
…we can speak about 3 fundamentally important concepts: “prestige”, “reliability”, and “class”.
…we can speak of models that are landmarks in the history of eyewear and that continue to be symbols of Italianism.
… we can speak about testimonials and Alessandro Preziosi, the perfect personification of this brand name, with his subtle and sophisticated seduction, with his strong and decisive character brimming with romantic charm, with his versatile raison d'êtreas well-suited to modern trends as to a ‘70/’80 comeback.

The brand philosophy, for this new 2007 collection, is the “vintage touch”: reinterpreted and renewed, with the refined elegance of the brand name, for men who are inspired to develop their own personal style by “looking” towards retro/classic eras.
Lozza Sunglasses: for the self-confident man who takes pride in his own Italian Style.